What comments can you make about the Rythm of this commercial?
The rythm of the commercial is fast and upbeat, it is also in sync with the music 'Don't Hold Back'. There are moments of slow motion but the clip is very short.
How does the editing manipulate the passage of time?
The ad's passage of time is edited to vary between day and night. As well as the speed of the shots, for example the sun setting is fast forwarded to make the sun set and represent the transition from day to night. The differences in time and scenarios represents the various uses of the car.
Are there any graphic matches and how are they used to enhance the commercial?
There is a scene where a person is driving and the side of their head is shown in a medium-close up, the head then transitions to a new person and this continues with different people for a short period of time. This technique suggests that anybody can own and drive the car.
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