This music video is an example of how editing shots to a rhythm can create a more interesting video. The editing rhythm is somewhat random at most points but when the song returns to its chorus the shots seem to change every 4 counts. This technique is effective in blending both the video and song together to create an engaging experience for the viewer.
The mood the video creates is a care-free, relaxed feeling. This is achieved through the various shots of the band members playing around and looking relaxed. The numerous shots of the group in the car, partying etc.
The types of edits used are almost all cuts, excluding the final shot which is a fade. These edits are effective and are finished well, therefore are un-noticeable by the viewer.
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